:root {
  --bg: #f6f6f6;
  --bg-alt: #ffffff;
  --ink: #3a3a3a;
  --muted: #5f6062;
  --accent: #e31836;
  --accent-deep: #c7122d;
  --accent-soft: #fbe5e9;
  --card: #ffffff;
  --card-warm: #ffffff;
  --line: #d9d9da;
  --shadow: 0 18px 32px rgba(36, 24, 14, 0.08);
  --shadow-soft: 0 8px 18px rgba(36, 24, 14, 0.06);
}

* {
  box-sizing: border-box;
}

body {
  margin: 0;
  font-family: "Ubuntu", "Arial", "Helvetica Neue", sans-serif;
  font-weight: 300;
  color: var(--ink);
  background: #ffffff;
}

.page {
  max-width: 1240px;
  margin: 0 auto;
  padding: 32px 24px 64px;
}

.brand-header {
  display: grid;
  grid-template-columns: auto minmax(0, 1fr) auto auto;
  align-items: center;
  gap: 18px;
  margin-bottom: 12px;
}

.brand-lockup {
  display: inline-flex;
  align-items: center;
  gap: 12px;
}

.brand-logo {
  height: 84px;
  width: auto;
  max-width: 320px;
  object-fit: contain;
}

.brand-title h1{
  margin:0 0 6px 0;
  font-size:28px;
  color:#5a5858;
  font-weight:700;
}

.brand-title p{
  margin:0;
  color:var(--muted);
  max-width:520px;
}

.brand-upload {
  display: grid;
  gap: 6px;
  justify-items: end;
}

.brand-upload label {
  color: var(--muted);
}

.brand-upload input {
  max-width: 260px;
}

.brand-actions{
  display:flex;
  flex-direction:column;
  gap:8px;
  justify-content:flex-start;
  align-items:flex-end;
}

.brand-actions button{
  background:#ffffff;
  border:1px solid rgba(0,0,0,0.08);
  border-radius:12px;
  padding:7px 12px;
  font-weight:700;
  color:#111;
  font-size:0.72rem;
  cursor:pointer;
  width:175px;
  text-align:center;
}

.brand-actions button:hover{
  background:#f0f0f0;
}

.brand-mark {
  font-weight: 700;
  letter-spacing: 0.02em;
}

.bu-bar {
  background: var(--accent);
  color: #fff;
  border-radius: 14px;
  padding: 12px 16px;
  display: flex;
  align-items: center;
  gap: 10px;
  margin-bottom: 24px;
}

.bu-label {
  font-size: 0.8rem;
  text-transform: uppercase;
  letter-spacing: 0.12em;
}

.hero {
  display: grid;
  grid-template-columns: 1fr;
  gap: 12px;
  align-items: center;
}

.eyebrow {
  text-transform: uppercase;
  letter-spacing: 0.2em;
  font-size: 0.75rem;
  color: var(--accent);
  margin: 0 0 12px;
  font-weight: 600;
}

h1 {
  font-family: "Ubuntu", "Arial", "Helvetica Neue", sans-serif;
  font-size: 28px;
  font-weight: 700;
  color: #5a5858;
  margin: 0 0 12px;
}

.lede {
  margin: 0;
  font-size: 1.05rem;
  color: var(--muted);
  max-width: 560px;
}

.hero-card {
  background: #ffffff;
  border-radius: 20px;
  padding: 24px;
  box-shadow: var(--shadow-soft);
  border: 1px solid var(--line);
}

.hero-metric {
  display: grid;
  gap: 8px;
}

.metric-label {
  text-transform: uppercase;
  font-size: 0.7rem;
  letter-spacing: 0.2em;
  color: var(--accent);
}

.metric-value {
  font-size: 2.6rem;
  font-weight: 700;
}

.metric-change {
  color: var(--muted);
}

.controls {
  margin-top: 32px;
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
  gap: 18px;
  padding: 20px;
  background: var(--accent);
  border-radius: 18px;
  border: none;
  box-shadow: var(--shadow-soft);
}

.upload-control {
  grid-column: -1 / -1;
  grid-row: 1;
  justify-self: end;
  align-self: start;
}

.funnel-header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
  min-height: var(--funnel-header-height);
}

.funnel-toggle-row {
  margin-top: 20px;
  display: none;
  align-items: center;
  justify-content: flex-start;
  flex-wrap: wrap;
  gap: 12px;
  padding: 12px 14px;
  border-radius: 14px;
  background: #ffffff;
  border: 1px solid var(--line);
}

.funnel-toggle-row .funnel-title {
  color: var(--muted);
  font-weight: 700;
  margin-right: 12px;
}

.funnel-title {
  font-weight: 700;
  color: var(--muted);
}

.narrowcast-link{
  display:inline-flex;
  align-items:center;
  justify-content:center;
  padding:6px 12px;
  border-radius:999px;
  background:#f3f3f3;
  color:#5a5858;
  font-weight:700;
  font-size:0.85rem;
  text-decoration:none;
  border:1px solid rgba(0,0,0,0.08);
}

.narrowcast-link:hover{
  background:#e9e9e9;
}

.narrowcast-menu-backdrop{
  position:fixed;
  inset:0;
  background:rgba(0,0,0,0.25);
  z-index:80;
}

.narrowcast-menu{
  position:fixed;
  top:24px;
  right:24px;
  width:460px;
  max-height:calc(100vh - 48px);
  overflow:auto;
  background:#ffffff;
  border:1px solid rgba(0,0,0,0.1);
  border-radius:18px;
  box-shadow:0 24px 48px rgba(0,0,0,0.22);
  padding:14px;
  z-index:90;
  display:grid;
  gap:10px;
}

.narrowcast-menu.hidden,
.narrowcast-menu-backdrop.hidden{
  display:none;
}

.narrowcast-menu__header{
  display:flex;
  align-items:center;
  justify-content:space-between;
  padding-bottom:6px;
  border-bottom:1px solid rgba(0,0,0,0.06);
}

.narrowcast-menu__header-actions{
  display:flex;
  align-items:center;
  gap:10px;
}

.narrowcast-menu__debug{
  display:inline-flex;
  align-items:center;
  gap:6px;
  font-size:0.8rem;
  font-weight:700;
  color:#444;
}

.narrowcast-menu__debug input{
  accent-color:#e31836;
}

.narrowcast-menu__reset{
  border:none;
  background:#f3f3f3;
  font-size:0.75rem;
  font-weight:700;
  color:#444;
  padding:6px 10px;
  border-radius:999px;
  cursor:pointer;
}

.narrowcast-menu__reset:hover{
  background:#e9e9e9;
}

.narrowcast-menu__close{
  border:none;
  background:#f3f3f3;
  font-size:1.1rem;
  line-height:1;
  cursor:pointer;
  color:#444;
  width:32px;
  height:32px;
  border-radius:999px;
}

.narrowcast-menu__content{
  display:grid;
  grid-template-columns: 1fr 1fr;
  gap:10px 12px;
}

.narrowcast-menu__content .nc-span-2{
  grid-column:1 / -1;
}

.narrowcast-menu__content .nc-pair{
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:10px 12px;
}

.narrowcast-menu .control label{
  font-size:0.8rem;
  font-weight:800;
  color:#444;
  text-transform:uppercase;
  letter-spacing:0.08em;
}

.narrowcast-menu .control{
  background:#f8f8f8;
  border:1px solid rgba(0,0,0,0.06);
  border-radius:14px;
  padding:10px;
  display:grid;
  gap:6px;
}

.shortcut-list {
  display: grid;
  gap: 6px;
  font-size: 0.85rem;
  color: #444;
}

.shortcut-list kbd {
  background: #ffffff;
  border: 1px solid rgba(0, 0, 0, 0.12);
  border-radius: 6px;
  padding: 2px 6px;
  font-size: 0.8rem;
  font-weight: 700;
}

.shortcut-label {
  display: inline-block;
  min-width: 78px;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  font-size: 0.7rem;
  color: #555;
}

.narrowcast-menu .control:first-child{
  background:#f3f3f3;
}

.narrowcast-menu .control.nc-col-left,
.narrowcast-menu .control.nc-col-right{
  align-self:start;
}

.nc-multi{
  display:grid;
  gap:6px;
  padding:8px;
  border-radius:12px;
  background:#f6f6f6;
  border:1px solid rgba(0,0,0,0.08);
  grid-template-columns: repeat(2, minmax(0, 1fr));
}

.nc-multi label{
  display:flex;
  align-items:center;
  gap:8px;
  font-size:0.9rem;
  font-weight:700;
  color:#2f2f2f;
}

.nc-multi input{
  accent-color:#e31836;
}

.narrowcast-menu .control select{
  width:100%;
  border-radius:12px;
  border:1px solid rgba(0,0,0,0.12);
  padding:10px 12px;
  background:#ffffff;
  font-weight:600;
  color:#2f2f2f;
}

.narrowcast-menu .toggle{
  background:#f5f5f5;
  border-radius:999px;
  padding:4px 8px;
  border:1px solid rgba(0,0,0,0.08);
  justify-content:space-between;
}

.narrowcast-menu .toggle-label{
  font-weight:700;
  color:#555;
}

.narrowcast-menu .switch{
  width:44px;
  height:24px;
}

.narrowcast-menu .slider:before{
  width:18px;
  height:18px;
  top:3px;
  left:3px;
}

.narrowcast-menu .switch input:checked + .slider:before{
  transform:translateX(20px);
}

.toggle {
  display: inline-flex;
  align-items: center;
  gap: 10px;
}

.toggle-group {
  display: grid;
  gap: 6px;
  padding: 8px 10px;
  border-radius: 12px;
  border: 1px solid rgba(95, 96, 98, 0.18);
  background: #fafafa;
}

.toggle-group.compact {
  padding: 8px 12px;
  align-items: center;
}

.toggle-right {
  margin-left: auto;
}

.group-label {
  font-size: 0.75rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
}

.toggle.inline {
  background: rgba(255, 255, 255, 0.18);
  padding: 6px 10px;
  border-radius: 999px;
  justify-content: space-between;
}

.toggle-label {
  font-size: 0.85rem;
  color: var(--muted);
}

.switch {
  position: relative;
  display: inline-block;
  width: 44px;
  height: 24px;
}

.switch input {
  opacity: 0;
  width: 0;
  height: 0;
}

.slider {
  position: absolute;
  cursor: pointer;
  inset: 0;
  background-color: #cfcfcf;
  transition: 0.2s;
  border-radius: 999px;
}

.slider:before {
  position: absolute;
  content: "";
  height: 18px;
  width: 18px;
  left: 3px;
  top: 3px;
  background-color: white;
  transition: 0.2s;
  border-radius: 999px;
  box-shadow: 0 2px 6px rgba(0, 0, 0, 0.15);
}

.switch input:checked + .slider {
  background-color: var(--accent);
}

.switch input:checked + .slider:before {
  transform: translateX(20px);
}

.control {
  display: grid;
  gap: 8px;
  min-width: 0;
}

.radio-group {
  display: grid;
  gap: 8px;
}

.radio-option {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 0.9rem;
  color: #ffffff;
}

.radio-option input {
  accent-color: var(--accent-deep);
}

label {
  font-size: 0.85rem;
  color: #ffffff;
  font-weight: 600;
}

input,
select,
button {
  font: inherit;
  padding: 10px 12px;
  border-radius: 12px;
  border: 1px solid rgba(255, 255, 255, 0.7);
  background: #ffffff;
  width: 100%;
}

button {
  background: #ffffff;
  color: var(--accent);
  border: none;
  cursor: pointer;
  font-weight: 600;
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}

button:hover {
  transform: translateY(-2px);
  box-shadow: 0 12px 24px rgba(227, 140, 106, 0.25);
}

button.ghost {
  background: #fff;
  color: var(--accent);
  border: 1px solid rgba(255, 255, 255, 0.7);
}

.dashboard {
  margin-top: 32px;
  display: grid;
  gap: 24px;
}

.funnel-panel {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 0.7fr);
  gap: 40px;
  align-items: start;
  background: #ffffff;
  border-radius: 24px;
  padding: 24px;
  border: 1px solid rgba(227, 24, 54, 0.12);
  --funnel-header-height: 44px;
}

.debug-panel {
  background: #ffffff;
  border-radius: 18px;
  border: 1px dashed rgba(95, 96, 98, 0.4);
  padding: 16px 18px;
  display: grid;
  gap: 12px;
}

.debug-panel.hidden {
  display: none;
}

.debug-header {
  display: flex;
  align-items: center;
  gap: 10px;
  font-size: 0.95rem;
  color: var(--muted);
}

.debug-sub {
  font-size: 0.85rem;
  color: var(--muted);
}

.debug-content {
  display: grid;
  gap: 10px;
  font-size: 0.9rem;
  color: var(--ink);
}

.debug-row {
  border-top: 1px solid var(--line);
  padding-top: 10px;
  display: grid;
  gap: 4px;
}

.debug-row:first-child {
  border-top: none;
  padding-top: 0;
}

.debug-row strong {
  color: var(--ink);
}

.kpi-overview-toggle {
  margin-top: 18px;
}

.analysis-download-actions {
  display: flex;
  gap: 8px;
  flex-wrap: wrap;
  margin-top: 12px;
}

.analysis-action-button {
  border: 1px solid #e6e6e6;
  background: #ffffff;
  color: #5a5858;
  font-weight: 700;
  padding: 6px 10px;
  border-radius: 10px;
  cursor: pointer;
  font-size: 0.8rem;
  display: inline-flex;
  align-items: center;
  gap: 6px;
}

.analysis-action-button:hover {
  border-color: #d8d8d8;
  box-shadow: 0 2px 6px rgba(0, 0, 0, 0.06);
}

.analysis-action-button:disabled {
  opacity: 0.55;
  cursor: not-allowed;
  box-shadow: none;
}

.analysis-action-icon {
  font-size: 0.9rem;
}

.toast {
  position: fixed;
  right: 24px;
  bottom: 24px;
  background: #2b2a27;
  color: #fff;
  padding: 10px 14px;
  border-radius: 12px;
  font-size: 0.9rem;
  opacity: 0;
  transform: translateY(6px);
  transition: opacity 0.2s ease, transform 0.2s ease;
  z-index: 200;
  box-shadow: 0 10px 24px rgba(0, 0, 0, 0.25);
}

.toast.show {
  opacity: 1;
  transform: translateY(0);
}

.toast.is-error {
  background: #9d2b2b;
}

.kpi-overview-button {
  border: none;
  background: #f0f0f0;
  color: #4a4a4a;
  font-weight: 800;
  padding: 10px 18px;
  border-radius: 999px;
  cursor: pointer;
}

.kpi-overview-button:hover {
  background: #e3e3e3;
}

.kpi-overview-card {
  margin-top: 16px;
  background: #ffffff;
  border: 1px solid rgba(0, 0, 0, 0.06);
  border-radius: 18px;
  padding: 16px 18px;
  display: grid;
  gap: 12px;
}

.kpi-overview-card.hidden {
  display: none;
}

.kpi-overview-header {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 12px;
}

.kpi-overview-header h3 {
  margin: 0;
  font-size: 1.05rem;
  color: #2b2b2b;
}

.kpi-overview-sub {
  font-size: 0.85rem;
  color: var(--muted);
}

.kpi-overview-wrap {
  overflow-x: auto;
}

.kpi-overview-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 0.9rem;
}

.kpi-overview-table th,
.kpi-overview-table td {
  text-align: left;
  padding: 8px 10px;
  border-top: 1px solid var(--line);
  white-space: nowrap;
}

.kpi-overview-table td.num {
  text-align: right;
}

.kpi-range-inline {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  gap: 8px;
  min-width: 220px;
}

.kpi-range-min {
  text-align: right;
}

.kpi-range-max {
  text-align: left;
}

.kpi-flag {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  padding: 4px 8px;
  border-radius: 999px;
  background: #f3f3f3;
  font-size: 0.8rem;
  font-weight: 700;
  color: #4a4a4a;
}

.kpi-range-marker {
  display: inline-block;
  position: relative;
  width: 70px;
  height: 8px;
  border-radius: 999px;
  background: #ededed;
  vertical-align: middle;
}

.kpi-range-marker::after {
  content: "";
  position: absolute;
  top: 50%;
  left: calc(var(--marker, 50%) - 4px);
  width: 8px;
  height: 8px;
  border-radius: 50%;
  transform: translateY(-50%);
  box-shadow: 0 0 0 2px #ffffff;
}

.kpi-range-marker[data-zone="low"]::after {
  background: #d64c4c;
}

.kpi-range-marker[data-zone="mid"]::after {
  background: #f0b24a;
}

.kpi-range-marker[data-zone="high"]::after {
  background: #2eae5e;
}


.kpi-name {
  font-weight: 700;
}

.kpi-sparkline {
  width: 110px;
  height: 30px;
}

.kpi-sparkline .sparkline-line {
  fill: none;
  stroke-width: 2.2;
}

.kpi-sparkline.positive .sparkline-line {
  stroke: #1a9c3c;
}

.kpi-sparkline.negative .sparkline-line {
  stroke: #d12a3b;
}

.kpi-sparkline.neutral .sparkline-line {
  stroke: #8a8a8a;
}

.debug-table-wrap {
  overflow-x: auto;
}

.debug-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 0.85rem;
}

.debug-table th,
.debug-table td {
  text-align: left;
  padding: 6px 8px;
  border-top: 1px solid var(--line);
  white-space: nowrap;
}

.debug-table td.num {
  text-align: right;
}

.funnel-column {
  display: grid;
  gap: 16px;
}

.stage-list,
.rate-list {
  display: grid;
  gap: 0;
  grid-auto-rows: calc(var(--funnel-stage-height, 94px) + var(--funnel-stage-gap, 18px));
  padding-top: var(--funnel-top-pad, 4px);
  margin-top: var(--funnel-header-height);
  padding-left: 130px;
  --rate-arrow-width: 140px;
  --rate-arrow-height: 90px;
  --rate-arrow-left: -150px;
}

.stage-list {
  text-align: right;
  display: none;
}

.stage-item {
  position: relative;
  display: block;
  padding: 6px 16px 6px 0;
  align-self: center;
  height: 100%;
}

.stage-title {
  font-weight: 700;
  color: var(--muted);
}

.stage-desc {
  color: var(--muted);
  font-size: 0.9rem;
}

.stage-line {
  position: absolute;
  top: 50%;
  transform: translateY(-50%);
  height: 2px;
  border-radius: 999px;
  margin-right: 10px;
  width: 100%;
}

.stage-dot {
  position: absolute;
  right: -8px;
  top: -4px;
  width: 10px;
  height: 10px;
  border-radius: 999px;
  background: inherit;
}

.funnel-wrap {
  background: transparent;
  border-radius: 26px;
  padding: 0;
  min-height: 0;
  border: none;
  display: flex;
  align-items: flex-start;
  justify-content: flex-start;
  position: relative;
}

.funnel-column {
  justify-items: center;
}

.rate-list {
  justify-items: start;
}

.funnel-column {
  align-items: start;
  justify-items: start;
}

.funnel-svg {
  width: var(--funnel-svg-width, 520px);
  max-width: var(--funnel-svg-width, 520px);
  min-width: var(--funnel-svg-width, 520px);
  transform: translateY(var(--funnel-offset, 0px));
}

.funnel-stage {
  cursor: pointer;
}

.funnel-tooltip {
  position: absolute;
  background: #2b2a27;
  color: #fff;
  padding: 10px 12px;
  border-radius: 10px;
  font-size: 0.85rem;
  line-height: 1.3;
  max-width: 280px;
  min-width: 220px;
  box-shadow: 0 10px 20px rgba(0, 0, 0, 0.2);
  transform: translate(-50%, -110%);
  pointer-events: none;
  z-index: 10;
}

.funnel-tooltip.hidden {
  display: none;
}

.rate-item {
  background: #6b6b6b;
  color: #fff;
  border-radius: 16px;
  padding: 12px 16px;
  display: grid;
  gap: 4px;
  text-align: center;
  box-shadow: 0 10px 20px rgba(50, 50, 50, 0.18);
  align-self: center;
  max-width: 210px;
  min-width: 200px;
  position: relative;
  transform: translateY(var(--rate-item-shift, calc(var(--funnel-stage-height, 94px) / 2 + var(--funnel-stage-gap, 18px) / 2)));
}

.rate-item::before {
  content: "";
  position: absolute;
  left: var(--rate-arrow-left);
  top: 50%;
  width: var(--rate-arrow-width);
  height: var(--rate-arrow-height);
  transform: translateY(-50%);
  background-repeat: no-repeat;
  background-size: contain;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='170' height='110' viewBox='0 0 170 110' fill='none'><path d='M28 14C130 14 132 96 28 96' stroke='rgba(107,107,107,0.8)' stroke-width='3.2' stroke-linecap='round'/><path d='M28 96L44 86M28 96L44 106' stroke='rgba(107,107,107,0.8)' stroke-width='3.2' stroke-linecap='round' stroke-linejoin='round'/></svg>");
}

.rate-value {
  font-size: 1.3rem;
  font-weight: 700;
}

.rate-delta {
  font-size: 0.75rem;
  color: #d5f5d2;
}

.rate-delta.positive {
  color: #d5f5d2;
}

.rate-delta.negative {
  color: #ffd2c7;
}

.rate-label {
  font-size: 0.7rem;
  font-weight: 700;
  color: #fff;
}

.modal {
  position: fixed;
  inset: 0;
  display: grid;
  place-items: center;
  z-index: 100;
}

.modal.hidden {
  display: none;
}

.modal-backdrop {
  position: absolute;
  inset: 0;
  background: rgba(33, 28, 24, 0.55);
  backdrop-filter: blur(2px);
}

.modal-card {
  position: relative;
  background: #fff;
  width: min(1120px, 94vw);
  border-radius: 24px;
  padding: 24px;
  z-index: 1;
  box-shadow: 0 28px 60px rgba(22, 18, 14, 0.3);
  display: grid;
  gap: 16px;
}

.modal-controls {
  display: flex;
  align-items: center;
  gap: 12px;
  justify-content: flex-end;
  flex-wrap: wrap;
}

.modal-actions {
  display: flex;
  gap: 8px;
  margin-left: auto;
}

.modal-action-btn {
  border: 1px solid #ddd;
  background: #fff;
  color: #4b4b4b;
  border-radius: 999px;
  padding: 6px 12px;
  font-weight: 600;
  font-size: 0.85rem;
  cursor: pointer;
  transition: border-color 0.2s ease, box-shadow 0.2s ease, background 0.2s ease;
}

.modal-action-btn:hover {
  border-color: #cfcfcf;
  box-shadow: 0 2px 8px rgba(0, 0, 0, 0.08);
}

.modal-action-btn:disabled {
  opacity: 0.55;
  cursor: not-allowed;
  box-shadow: none;
}

.modal-control-label {
  font-size: 0.85rem;
  color: var(--muted);
  font-weight: 600;
}

.modal-segment-select select {
  width: auto;
  min-width: 190px;
  padding: 8px 10px;
}

.modal-header h3 {
  margin: 0;
  font-size: 1.4rem;
}

.modal-header p {
  margin: 6px 0 0;
  color: var(--muted);
}

.modal-close {
  position: absolute;
  top: 16px;
  right: 16px;
  border: none;
  background: #f1eee9;
  color: var(--muted);
  width: 32px;
  height: 32px;
  border-radius: 999px;
  font-size: 1.2rem;
  cursor: pointer;
  display: flex;
  align-items: center;
  justify-content: center;
}

.modal-chart {
  background: #f4f4f4;
  border-radius: 16px;
  padding: 12px 16px 22px;
  position: relative;
  display: grid;
  gap: 10px;
  grid-template-rows: 1fr auto;
  height: 280px;
  max-height: 280px;
}

.modal-chart canvas {
  width: 100%;
  height: 100%;
  display: block;
}

.modal-summary {
  display: grid;
  grid-template-columns: minmax(0, 1.6fr) minmax(0, 1fr);
  gap: 16px;
  align-items: start;
}

.modal-metrics {
  display: grid;
  grid-template-columns: 1fr;
  gap: 12px;
}

.metric-pill {
  background: #f4f4f4;
  border-radius: 14px;
  padding: 14px 16px;
  display: grid;
  gap: 6px;
}

.metric-pill span {
  font-size: 0.85rem;
  color: var(--muted);
}

.metric-pill strong {
  font-size: 1.1rem;
}

.modal-metrics .kpi-range-inline {
  grid-template-columns: minmax(0, 1fr) minmax(120px, 2fr) minmax(0, 1fr);
}

.modal-metrics .kpi-range-marker {
  width: 100%;
}

.chart-tooltip {
  position: absolute;
  pointer-events: none;
  background: #2b2a27;
  color: #fff;
  padding: 6px 10px;
  border-radius: 10px;
  font-size: 0.75rem;
  transform: translate(-50%, -120%);
  white-space: nowrap;
  opacity: 0;
  transition: opacity 0.15s ease;
  text-align: left;
}

.chart-tooltip.visible {
  opacity: 1;
}

.chart-legend {
  display: flex;
  align-items: center;
  flex-wrap: wrap;
  gap: 12px;
  font-size: 0.8rem;
  color: var(--muted);
  margin-top: 8px;
  overflow: hidden;
  padding: 6px 4px 0;
  white-space: normal;
  justify-content: center;
}

.legend-dot {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  border: none;
  background: transparent;
  color: inherit;
  font: inherit;
  padding: 4px 6px;
  border-radius: 999px;
  cursor: pointer;
}

.legend-swatch {
  width: 12px;
  height: 12px;
  border-radius: 999px;
  background: #c6552a;
}

.legend-dot:hover {
  background: rgba(0, 0, 0, 0.06);
}

.legend-dot.is-muted {
  opacity: 0.45;
}

.legend-swatch.avg {
  background: #6f8c74;
}

.modal-kpis {
  color: var(--muted);
  font-size: 0.9rem;
  line-height: 1.5;
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  align-items: center;
}

.modal-kpis-label {
  font-weight: 700;
  color: #4a4a4a;
}

.kpi-flag-badge {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  padding: 4px 8px;
  border-radius: 999px;
  background: #f3f3f3;
  font-size: 0.8rem;
  font-weight: 700;
  color: #4a4a4a;
}

.kpi-flag-dot {
  width: 8px;
  height: 8px;
  border-radius: 999px;
  background: #5a5858;
}

.modal-insight {
  background: #f8f8f8;
  border-radius: 16px;
  padding: 14px 16px;
  color: var(--muted);
  font-size: 0.9rem;
  line-height: 1.5;
  border: none;
}

.modal-insight .analysis-strong {
  font-weight: 700;
  color: #5a5858;
}

.modal-segment-list {
  margin: 10px 0 0;
  padding-left: 18px;
  display: grid;
  gap: 4px;
}

.modal-segment-list li {
  list-style: disc;
}


.analysis-sub {
  margin: 8px 0 0;
  color: var(--muted);
}

.analysis-card {
  background: var(--card);
  color: var(--ink);
  border-radius: 18px;
  border: 1px solid var(--line);
  padding: 24px;
  box-shadow: var(--shadow-soft);
  display: grid;
  gap: 12px;
  line-height: 1.5;
}

.analysis-inline {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 0.35fr);
  gap: 20px;
  align-items: start;
}

.analysis-main {
  display: grid;
  gap: 12px;
  align-content: start;
  grid-column: 1;
}

#overall-card {
  grid-column: 2;
}

.analysis-download-actions {
  justify-self: start;
}

.analysis-content {
  display: grid;
  gap: 8px;
}

.hero-card.compact {
  padding: 16px;
}

.analysis-card p {
  margin: 0;
}

.analysis-card p + p {
  margin-top: 8px;
}

.analysis-card strong {
  color: #5a5858;
}

.analysis-card .analysis-strong {
  font-weight: 700;
  color: #5a5858;
}

.analysis-line {
  display: block;
  margin-top: 6px;
}


.analysis-delta-positive {
  font-weight: 700;
  color: #1f9d4c;
}

.channel-table-card {
  margin-top: 20px;
  background: #ffffff;
  border: 1px solid rgba(0, 0, 0, 0.06);
  border-radius: 18px;
  padding: 16px 18px;
  display: grid;
  gap: 12px;
}

.category-table-card {
  margin-top: 20px;
  background: #ffffff;
  border: 1px solid rgba(0, 0, 0, 0.06);
  border-radius: 18px;
  padding: 16px 18px;
  display: grid;
  gap: 12px;
}

.category-table-insight {
  margin: 0;
  color: var(--muted);
  font-size: 0.95rem;
  line-height: 1.5;
}

.category-table-card.is-message-only .category-table-wrap {
  display: none;
}

.category-table-card.is-message-only .category-table-insight {
  color: var(--ink);
  font-weight: 600;
}

.category-table-header {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 12px;
}

.category-table-header h3 {
  margin: 0;
  font-size: 1.05rem;
  color: #2b2b2b;
}

.category-table-sub {
  font-size: 0.85rem;
  color: var(--muted);
}

.category-table-wrap {
  overflow-x: auto;
}

.category-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 0.9rem;
}

.category-table th,
.category-table td {
  padding: 10px 8px;
  text-align: left;
  border-bottom: 1px solid rgba(0, 0, 0, 0.06);
  white-space: nowrap;
}

.category-table th {
  font-weight: 700;
  color: #5a5858;
}

.category-table td {
  color: #3b3b3b;
}

.category-table th:nth-child(n + 2),
.category-table td:nth-child(n + 2) {
  text-align: right;
}

.category-table thead th {
  position: sticky;
  top: 0;
  background: #fff;
  z-index: 2;
}

.category-table th:first-child,
.category-table td:first-child {
  position: sticky;
  left: 0;
  background: #fff;
  z-index: 1;
  text-align: left;
}

.category-table th.sortable {
  cursor: pointer;
  user-select: none;
}

.category-table th.sortable::after {
  content: "";
  display: inline-block;
  margin-left: 6px;
  font-size: 0.7rem;
  color: #9a9a9a;
}

.category-table th.sortable.sort-desc::after {
  content: "▼";
}

.category-table th.sortable.sort-asc::after {
  content: "▲";
}

.channel-table-header {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 12px;
}

.channel-table-header h3 {
  margin: 0;
  font-size: 1.05rem;
  color: #2b2b2b;
}

.channel-table-insight {
  margin: 0;
  color: var(--muted);
  font-size: 0.95rem;
  line-height: 1.5;
}

.channel-table-sub {
  font-size: 0.85rem;
  color: var(--muted);
}

.channel-table-actions {
  display: flex;
  align-items: center;
  gap: 12px;
}

.channel-table-toggle {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  font-size: 0.85rem;
  color: #3b3b3b;
  font-weight: 600;
}

.channel-table-toggle input {
  accent-color: #d12a3b;
}

.channel-table-wrap {
  overflow-x: auto;
}

.channel-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 0.9rem;
}

.channel-table th,
.channel-table td {
  padding: 10px 8px;
  text-align: left;
  border-bottom: 1px solid rgba(0, 0, 0, 0.06);
}

.channel-table th {
  font-weight: 700;
  color: #5a5858;
}

.channel-table th.sortable {
  cursor: pointer;
  user-select: none;
}

.channel-table th.sortable::after {
  content: "";
  display: inline-block;
  margin-left: 6px;
  font-size: 0.7rem;
  color: #9a9a9a;
}

.channel-table th.sortable.sort-desc::after {
  content: "▼";
}

.channel-table th.sortable.sort-asc::after {
  content: "▲";
}
.channel-table td {
  color: #3b3b3b;
}

.channel-table th,
.channel-table td {
  white-space: nowrap;
}

.channel-table th:nth-child(n + 2),
.channel-table td:nth-child(n + 2) {
  text-align: right;
}

.channel-table thead th {
  position: sticky;
  top: 0;
  background: #fff;
  z-index: 2;
}

.channel-table th:first-child,
.channel-table td:first-child {
  position: sticky;
  left: 0;
  background: #fff;
  z-index: 1;
  text-align: left;
}

.channel-table .engagement-col.hidden {
  display: none;
}

.channel-table .quality-row td {
  font-weight: 700;
  color: #5a5858;
  background: rgba(0, 0, 0, 0.02);
}

.channel-table .tooltip,
.category-table .tooltip {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 16px;
  height: 16px;
  border-radius: 50%;
  background: #f0f0f0;
  color: #5a5858;
  font-size: 0.7rem;
  margin-left: 6px;
}

.channel-link,
.category-link {
  background: none;
  border: none;
  padding: 0;
  font: inherit;
  color: #2b2b2b;
  text-decoration: underline;
  cursor: pointer;
}

.analysis-delta-negative {
  font-weight: 700;
  color: #d12a3b;
}

.delta-flag {
  color: var(--muted);
  font-weight: 600;
}

.analysis-pill {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 8px 12px;
  border-radius: 999px;
  font-size: 0.85rem;
  background: var(--accent-soft);
  color: var(--accent);
}

.analysis-list {
  display: grid;
  gap: 10px;
  margin: 0;
  padding-left: 18px;
}

.footer {
  margin-top: 40px;
  color: var(--muted);
  font-size: 0.85rem;
}

.hero-card#overall-card {
  cursor: pointer;
}

.footer-version {
  display: inline-block;
  font-weight: 600;
  color: #5a5858;
}

.footer-version {
  cursor: pointer;
}

.release-notes-card {
  max-width: 520px;
}

.release-notes-body {
  display: grid;
  gap: 12px;
}

.modal-segment-select.hidden {
  display: none;
}

.release-notes-block {
  display: grid;
  gap: 6px;
}

.release-notes-body ul {
  margin: 0;
  padding-left: 18px;
  color: #4a4a4a;
}

.release-notes-body li {
  margin: 6px 0;
}

@media (max-width: 980px) {
  .hero {
    grid-template-columns: 1fr;
  }

  .dashboard {
    grid-template-columns: 1fr;
  }

  }

.bu-logos{display:flex;align-items:center;justify-content:flex-end;gap:12px;flex-wrap:wrap;margin:0 0 6px;position:absolute;top:16px;right:16px;}
.bu-logos img{height:34px;width:auto;object-fit:contain;}

.funnel-block{background:#ffffff;border-radius:24px;border:1px solid rgba(227, 24, 54, 0.12);padding:24px;display:grid;gap:18px;margin-top:32px;position:relative;}

.funnel-block .funnel-panel {
  background: transparent;
  border: none;
  padding: 0;
  display:grid;
  grid-template-columns:460px 220px;
  gap:24px;
  align-items:start;
  width:100%;
  --funnel-stage-gap:11px;
  --funnel-top-pad:0px;
  --funnel-offset:42px;
  --funnel-svg-width:460px;
}

.funnel-block .funnel-column{
  justify-items:start;
  align-items:start;
}

.funnel-block .funnel-wrap{
  width:100%;
  min-height:0;
  justify-content:flex-start;
  padding-left:0;
  padding-right:0;
}

.funnel-block .debug-panel {
  border-style: dashed;
}

.funnel-heading{margin:0;font-size:28px;color:#5a5858;font-weight:700;font-family:"Ubuntu","Arial","Helvetica Neue",sans-serif;}

.funnel-block .analysis-card{background:var(--card);color:var(--ink);border-radius:18px;border:none;padding:10px 0;box-shadow:none;display:grid;gap:12px;line-height:1.5;}

.funnel-block .rate-list{
  padding-left:0;
  margin-left:-8px;
  --rate-arrow-width:115px;
  --rate-arrow-height:86px;
  --rate-arrow-left:-92px;
  --rate-item-shift: calc(var(--funnel-stage-height, 94px) / 2 + var(--funnel-stage-gap, 18px) / 2 - 10px);
  transform:translateY(calc(var(--funnel-offset, 0px) - 55px));
}

.funnel-block .funnel-svg{
  transform:translateY(calc(var(--funnel-offset, 0px) - 25px));
}

.funnel-block .funnel-wrap{
  width:100%;
  min-height:0;
}

.funnel-block .rate-item{
  min-width:180px;
  max-width:180px;
}

.funnel-block .rate-item::before{
  left:-92px;
  width:115px;
  height:86px;
}

.bu-logo{display:flex;align-items:center;gap:10px;padding:0;border-radius:0;background:transparent;border:none;}
.bu-logo span{font-size:1.05rem;color:var(--ink);font-weight:800;line-height:1;display:flex;align-items:center;}

.metric-delta.positive{color:#1f9d4c;font-weight:700;}
.metric-delta.negative{color:#d12a3b;font-weight:700;}
.metric-delta.neutral{color:#6b6b6b;font-weight:700;}

.hero-card{border:none !important;box-shadow:none !important;background:#f3f3f3;}
.hero-card .metric-label{font-size:0.8rem;color:#ffffff;font-weight:600;}
.metric-change{display:flex;align-items:center;gap:6px;flex-wrap:wrap;color:var(--muted);}
.metric-change-line{flex-basis:100%;display:flex;align-items:center;gap:6px;flex-wrap:wrap;}
.metric-change-spacer{flex-basis:100%;height:8px;}
.metric-icon{display:inline-flex;align-items:center;justify-content:center;width:16px;height:16px;border-radius:50%;border:1px solid currentColor;font-size:0.7rem;font-weight:700;line-height:1;}
.metric-change-label{font-size:0.8rem;color:#ffffff;font-weight:600;}

.controls .switch{width:52px;height:28px;}
.controls .slider:before{height:22px;width:22px;top:3px;left:3px;}
.controls .switch input:checked + .slider:before{transform:translateX(24px);}

/* Controls overrides */
.controls label{font-size:0.9rem;font-weight:700;}
.controls .toggle.inline{background:rgba(255,255,255,0.22);padding:8px 12px;border-radius:999px;gap:10px;}
.controls .toggle-label{font-size:0.95rem;color:#ffffff;font-weight:700;}
.controls input, .controls select{font-size:1rem;border-radius:16px;}
.controls .switch{width:54px;height:30px;}
.controls .slider:before{width:24px;height:24px;top:3px;left:3px;}
.controls .switch input:checked + .slider:before{transform:translateX(24px);}

.controls select{white-space:nowrap;overflow:hidden;text-overflow:ellipsis;}

.controls select[multiple]{height:48px;padding-right:12px;}
.controls select[multiple] option{padding:6px 10px;}

.visually-hidden{position:absolute;opacity:0;pointer-events:none;width:1px;height:1px;overflow:hidden;}

.multi-select{position:relative;}
.multi-select__button{width:100%;background:#ffffff;border:1px solid rgba(0,0,0,0.08);border-radius:16px;padding:12px 16px;font-size:1rem;font-weight:600;color:#111;text-align:left;cursor:pointer;display:flex;justify-content:space-between;align-items:center;}
.multi-select__button:after{content:"▾";font-size:0.9rem;color:#555;}
.multi-select.is-open .multi-select__button:after{content:"▴";}
.multi-select__panel{position:absolute;top:calc(100% + 8px);left:0;right:0;background:#ffffff;border-radius:16px;border:1px solid rgba(0,0,0,0.08);box-shadow:0 12px 24px rgba(0,0,0,0.12);padding:10px;display:none;z-index:20;max-height:240px;overflow:auto;}
.multi-select.is-open .multi-select__panel{display:grid;gap:8px;}
.multi-select__option{display:flex;align-items:center;gap:10px;font-size:0.95rem;font-weight:600;color:#222;cursor:pointer;}
.multi-select__option input{accent-color:#e31836;width:16px;height:16px;}
.controls .control{min-width:220px;}


.hero-card .metric-label{color:#111 !important;font-weight:800;}

.brand-upload{background:#f3f3f3;border-radius:18px;padding:14px 16px;border:none;box-shadow:none;display:grid;gap:8px;align-items:start;}
.brand-upload label{color:#111;font-weight:800;letter-spacing:0.2em;text-transform:uppercase;font-size:0.7rem;}
.brand-upload input{background:#ffffff;border-radius:14px;border:1px solid rgba(0,0,0,0.08);}

.brand-upload{justify-items:start;}
.brand-upload input::file-selector-button{background:#ffffff;border:1px solid rgba(0,0,0,0.08);border-radius:12px;padding:8px 12px;font-weight:700;color:#111;cursor:pointer;margin-right:10px;}
.brand-upload input::-webkit-file-upload-button{background:#ffffff;border:1px solid rgba(0,0,0,0.08);border-radius:12px;padding:8px 12px;font-weight:700;color:#111;cursor:pointer;margin-right:10px;}

.file-input{display:flex;align-items:center;gap:10px;flex-wrap:wrap;}
.file-input input{position:absolute;opacity:0;pointer-events:none;}
.file-input button{background:#ffffff;border:1px solid rgba(0,0,0,0.08);border-radius:12px;padding:8px 12px;font-weight:700;color:#111;cursor:pointer;}
.file-input span{color:var(--muted);font-size:0.9rem;}

#csv-status{display:grid;gap:8px;margin-top:8px;}
.csv-status__item{display:grid;grid-template-columns:18px auto 1fr;align-items:center;gap:8px;font-size:0.85rem;color:#4a4a4a;}
.csv-status__icon{width:18px;height:18px;display:inline-flex;align-items:center;justify-content:center;border-radius:999px;border:1px solid rgba(0,0,0,0.12);color:#7a7a7a;font-weight:700;font-size:0.75rem;background:#f7f7f7;}
.csv-status__item.is-loaded .csv-status__icon{background:#e7f4ea;border-color:rgba(46,174,94,0.35);color:#1a9c3c;}
.csv-status__meta{justify-self:end;color:var(--muted);font-size:0.8rem;}
.csv-clear{border:1px solid rgba(0,0,0,0.12);background:#fafafa;color:#5a5858;}
.csv-clear:hover{background:#f0f0f0;}


.narrowcast-bar{display:none;align-items:center;gap:16px;padding:16px 24px;border-bottom:1px solid rgba(0,0,0,0.06);}
.narrowcast-logo{height:48px;max-height:56px;width:auto;}
.narrowcast-title{font-size:28px;font-weight:700;color:#5a5858;font-family:"Ubuntu","Arial","Helvetica Neue",sans-serif;}

body.narrowcast{overflow:hidden;}
body.narrowcast .page{min-height:100vh;display:flex;flex-direction:column;}
body.narrowcast .brand-header,
body.narrowcast .hero,
body.narrowcast .controls,
body.narrowcast .funnel-toggle-row,
body.narrowcast .footer,
body.narrowcast .bu-logos,
body.narrowcast #analysis-heading,
body.narrowcast .kpi-overview-toggle,
body.narrowcast .kpi-overview-card,
body.narrowcast .channel-table-card,
body.narrowcast .category-table-card,
body.narrowcast .debug-panel,
body.narrowcast .analysis-download-actions{display:none !important;}
body.narrowcast .narrowcast-bar{display:flex;}
body.narrowcast .funnel-block{flex:1;margin-top:0;border:none;border-radius:0;padding:16px 24px;display:grid;grid-template-columns:60% 40%;grid-template-areas:"funnel analysis";gap:32px;align-items:stretch;}
body.narrowcast .analysis-card{grid-area:analysis;align-self:stretch;height:100%;min-width:0;display:flex;}
body.narrowcast .analysis-inline{display:flex;flex-direction:column;gap:0;height:100%;flex:1;}
body.narrowcast .analysis-content{flex:1 1 auto;max-height:none;display:block;font-weight:300;}
body.narrowcast .analysis-content p{margin:0 0 1em 0;}
body.narrowcast .analysis-content p + p{margin-top:0;}

body.narrowcast .hero-card{width:100%;box-sizing:border-box;overflow:hidden;}
body.narrowcast .hero-card.compact{margin-top:auto;align-self:stretch;}
body.narrowcast .funnel-panel{
  display:grid;
  grid-template-columns:460px 220px;
  gap:24px;
  align-items:start;
  padding:0;
  width:100%;
  grid-area:funnel;
  --funnel-stage-gap:11px;
  --funnel-top-pad:0px;
  --funnel-offset:42px;
  --funnel-svg-width:460px;
}
body.narrowcast .funnel-wrap{width:100%;min-height:0;}
body.narrowcast .funnel-svg{width:var(--funnel-svg-width, 460px);max-width:var(--funnel-svg-width, 460px);min-width:var(--funnel-svg-width, 460px);height:auto;transform:translateY(calc(var(--funnel-offset, 0px) - 25px));}
body.narrowcast .rate-list{padding-left:0;justify-items:start;transform:translateY(calc(var(--funnel-offset, 0px) - 55px));margin-left:-8px;}
body.narrowcast .rate-item{min-width:180px;max-width:180px;}
body.narrowcast .rate-list{--rate-arrow-width:115px;--rate-arrow-height:86px;--rate-arrow-left:-92px;}


body.narrowcast .funnel-column{justify-items:start;align-items:start;}
body.narrowcast .funnel-wrap{justify-content:flex-start;padding-left:0;padding-right:0;}

body.narrowcast .analysis-card p + p{margin-top:0;}